Research Interests

Political communication, social media

Selected Publications

Bene Márton, Boda Zsolt (2023): A safety net against populism? An investigation of the interaction effect of political efficacy and democratic capacities on populist attitudes. Political Research Exchange, online first, 1-22. 2,4 Q1 https://www.tandfonline.com/doi/full/10.1080/2474736X.2023.2220385

Bene Márton, Dobos Gábor (2023): In the Web of the Parties: Local Politicians on Facebook in Hungary. Media & Communication, 11(3), 141-152 3,1 Q1 https://www.cogitatiopress.com/mediaandcommunication/article/view/6654

Bene Márton, Melanie Magin, Jörg Haßler, Uta Russmann, Darren Lilleker, Simon Kruschinski, Daniel Jackson, Vicente Fenoll, Xénia Farkas, Paweł Baranowski & Delia Balaban (2023): Populism in Context: A Cross-Country Investigation of the Facebook Usage of Populist Appeals During the 2019 European Parliament Elections. The International Journal of Press/Politics, Online first. (IF= 4.8; Scimago = Q1) https://journals.sagepub.com/doi/10.1177/19401612231196158

Bene Márton (2022): Viral political marketing. In Andrea Ceron (Ed.) Elgar Encyclopedia of Technology and Politics, 257–261. Edward Elgar, Cheltenham.

Bene Márton, Baranowski, Paweł; Kruschinski, Simon; Russmann, Uta; Haßler, Jörg; Magin, Melanie; Ceron, Andrea; Jackson, Daniel; Lilleker, Darren (2022): Patterns of Negative Campaigning during the 2019 European Election: Political Parties’ Facebook Posts and Users’ Sharing Behaviour across Twelve Countries. Journal of Information Technology & Politics, Online first, 2,71, Q1.

Bene Márton, Andrea Ceron, Vicente Fenoll, Jörg Haßler, Simon Kruschinski, Anders Olof Larsson, Melanie Magin, Katharina Schlosser & Anna-Katharina Wurst (2022): Keep Them Engaged! Investigating the Effects of Self-centered Social Media Communication Style on User Engagement in 12 European Countries. Political Communication, online first, 1-25 7.859 Q1

Bene Márton, Beatriz Jordá, Azahara Caedo, Manuel Goyanes (2022): Out-of-Place Content: How Repetitive, Offensive, and Opinion-Challenging Social Media Posts Shape Users’ Unfriending Strategies in Spain. Social Sciences, 10(12), 1-15, Q2

Bene Márton, Farkas Xénia, Jackson, Daniel, Baranowski, Paweł, Russmann, Uta, Anastasia Veneti (2022): Strikingly Similar: Comparing Visual Political Communication of Populist and Non-Populist Parties Across 28 Countries European Journal of Communication, Online first 3.110 Q1

Bene Márton, Melanie Magin – Daniel Jackson – Darren Lilleker – Delia Balaban – Paweł Baranowski – Jörg Haßler – Simon Kruschinski – Uta Russmann (2022): The Polyphonic Sounds of Europe: Users’ engagement with parties’ European-focused Facebook posts. Politics & Governance , 10(1), 108-120 2.061 Q1

Bene Márton (2018): Post Shared, Vote Shared: Investigating the Link Between Facebook Performance and Electoral Success During the Hungarian General Election Campaign of 2014. Journalism & Mass Communication Quarterly, 95(2), 363-380.

Szabó Gabriella - Ov Cristian Norocel – Bene Márton (2018): Media Visibility and Inclusion of Radical Right Populism in Hungary and Romania. Problems of Post-Communism (online first). 

Bene Márton (2017): Go viral on the Facebook! Interactions between Candidates and Followers on Facebook during the Hungarian General Election Campaign of 2014. Information, Communication and Society 20(4): 513-529.

Bene Márton (2017): Influenced by Peers: Facebook as an Information Source for Young People. Social Media + Society, 3(2), 1-14.

Bene Márton (2017): Sharing is Caring! Investigating Viral Posts on Politicians' Facebook Pages during the 2014 General Election Campaign in Hungary. Journal of Information Technology and Politics, 14(4): 387-402.

Research Projects

Political Communication in Hungary 1990-2015.

Political Communication on Facebeook