Veronika Kövesdi

Veronika Kövesdi
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Project researcher

(TK PTI)
Research Interests

Strategic communication, political communication, political marketing, persuasion and manipulation

Selected Publications

Metz, R. and Kövesdi, V. (2023) ‘‘Whoever is not against us is for us’ sectarianization of politics in Hungary’, Politics, Religion & Ideology, 24(4), pp. 521–542. doi: 10.1080/21567689.2023.2287573 

Sonnevend, J. and Kövesdi, V., 2023. More Than Just a Strongman: The Strategic Construction of Viktor Orbán's Charismatic Authority on Facebook. The International Journal of Press/Politics, [online] 0(0).
https://doi.org/10.1177/194016122311791

Research Projects

What makes political leaders strong? Impression formation, impression management, and identity politics (NKFIH FK 146569) (2024-2027)